Making $25K+ monthly but your emails are only
bringing in 5-20% of total revenue?
Hi, I'm Sof! 👋🏻
I help health, wellness and lifestyle brands turn their email list into their most reliable revenue stream - with authentic messaging that converts.
Let's start hitting 30%+ email revenue without burning through more ad spend.
THE REALITY?
Your email list should be making 30%+ revenue.
Let's hit that together!
Book Your FREE Klaviyo Audit & Strategy Session Below 👇🏻
WHAT OUR CLIENTS ARE SAYING
"I have been working with Sofia for a few years now and during this time my profile has grown dramatically. She has been an integral part of this. What separates Sofia from everyone else is her genuine passion for the work and the ease in which she delivers. It makes my life so much easier and I am extremely grateful to her. I receive tangible value but also a huge mental load off my mind to know thus is being done properly."
- Becc G | Hold Space
"Sofia consistently delivered high-quality work that resonated with our audience. She is professional, reliable, and a joy to collaborate with. Highly recommend!"
- Yong T | Ora Supplements
"Sofia has been instrumental in elevating our branding at Beaches Health Foods. She deeply understood our vision and exceeded expectations, seamlessly aligning her expertise in Natural Health with our messaging. From setting up and managing our customer newsletter to handling all communications independently, she made the entire process effortless. Her professionalism, creativity, and ability to work autonomously have been invaluable to our business"
- Zoe D | Beaches Health Foods
REAL RESULTS 📈
Our 8-Email Flow Became Orchard St’s Top Performing Email Automation 👏🏻
The Problem:
Abandoned cart email flows were missing 70% of potential customers who added items but never checked out.
The Solution:
We conducted an audit & reconfigured their abandoned cart system in Klaviyo with proper triggers and personalised reminders, no discounts needed.
✔ This sequence quickly became Orchard St’s top-performing flow to date.
✔ Thoughtfully crafted to match their brand voice, visual aesthetic, and photography.
✔ Significant lift in recovered revenue.
YOUR COMPLETE FLOWFRIEND PACKAGE
Advanced Automated Flows
Smart sequences that nurture browsers into buyers:
Welcome flow, browse abandon flow, abandoned cart and checkout, post purchase flow, winback flow.
Strategic Weekly Campaigns
Consistent, valuable content your audience actually craves and opens every time: Educational content calendar, customer spotlights, and seasonal campaigns that drive sales while building trust.
Brand Design & Expert Copy
Stunning, branded emails that make your customers screenshot and share: Custom Figma templates, psychology-based copy, and authentic brand voice that converts.
Data & Optimisation
Data-driven decisions that consistently improve your results: A/B testing, deliverability optimisation, segmentation, performance tracking, and continuous improvements.
SIMPLE 4-STEP PROCESS
Step 1:
Let’s Chat! (15 mins) - We’ll have a quick talk about your goals & where you’re at, email-wise
Step 2:
Klaviyo Audit - We’ll identify exactly what's leaving money on the table
Step 3:
Your Custom Email Strategy - A roadmap that'll have you excited about email again
Step 4:
Watch Your Revenue Flow - We build, launch, and optimise while you watch the notifications roll in
ABOUT FLOW FRIEND
Sofia began her career in natural health as a clinical nutritionist and naturopath, with training in psychology. Along the way, she discovered a creative passion for content creation, writing and digital marketing within the wellness industry.
With over 4+ years working in social media, ads, content, design and copywriting, she quickly discovered a love for email.
Now, together with her husband, a klaviyo specialist in email optimisation and strategy - they run Flow Friend. Combining creative passion, industry led experience, and deep email expertise, they help purpose-driven brands engage audiences, nurture relationships, and grow revenue through high-performing email marketing campaigns.
What This Means For You:
✔ Messaging that truly knows your brand and speaks your audience's language
✔ Psychology-based copy that converts browsers into loyal customers
✔ Natural health industry credibility that builds instant
trust
Let's Connect If You
✔ Make $25K+ monthly from your e-commerce store but email only contributes 5-20% of sales
✔ Have an email list you're not sure how to monetise effectively
✔ Value authentic messaging over pushy sales tactics
✔ Want to reduce ad dependency and create sustainable revenue
✔ Not sure where to start when it comes to your email
strategy
✔ Lack time for consistent email content but know it's crucial
✔ Want to work with someone who understands the health & wellness industry
THE FLOWFRIEND PROMISE
30-day satisfaction guarantee
If you're not completely satisfied with our service quality and communication in the first 30 days, we'll provide a full refund.
No long-term contracts
Only month-to-month partnerships because we know you'll want to stay.
READY TO TURN YOUR EMAIL LIST INTO YOUR BIGGEST REVENUE DRIVER?
We would love to hear from you!
Email:
sofia@flowfriend.com.au